While we're on the subject of girdles and shapewear, let's talk extreme girdles for a minute. These are the 'Brazilian waist cinchers'. They are girdles made out of actual rubber; the natural latex from the rubber trees of the Amazon. Contrary to the claims of the company who manufactures them - 'Squeem' - I can't believe they could actually be comfortable. But these Brazilian waist cinchers are selling well.
They are still much less popular than the big leaders in shapewear however. Spanx is still making the most popular shapewear today and another company whose products are called 'Lipo in a Box' is also showing surging popularity on Amazons sales rankings.