June 02, 2006

A Slimmer Waist in the Imaginary World

Those magazine covers in the check-out counter of your local grocery store are terribly misleading. It's amazing how much retouching goes on to make beautiful people look even more unrealistically beautiful.

Because young girls are the most susceptible to comparing themselves to unreal standards of slimness and beauty, the Swedish government recently hired an ad agency to create a campaign showing young girls how magazine retouching works.

Check it out for yourself. You can see the before and after pictures at this link. You'll see how they've made the models waist skinnier, her breasts bigger, lips fuller, eyes brighter and teeth whiter.

1 comment:

Melissa said...

This was a great thing to post. I have worked for ages with Photoshop and its VERY easy to alter a person's photo to make them look as close to perfection as possible.
Young girls really need to know just how fake media images are. Having worked for magazines I can tell you that there isn't a photo of a model that goes into a magazine that hasn't been altered in some way.
Don't ever believe those models just 'look that way'. You'd appear fabulous too with a team of makeup artists, hair stylists, and a good photo editor on your side.